altara

Thursday, February 26, 2015

redesigns

Seems that every time a company redesigns its ordering procedure, website, or publication it makes it worse, not better. It may be better for the company but not for the customer, viewer, or reader. We're likely to need more paths to follow and more information to enter, in addition to more confusion.

The NY Times magazine is no exception. Judging from last Sunday's maiden issue, I find zillions of ads, many for several pages, difficulty in finding favorite features and articles,, and disappointment in those features.

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